Youre all fired up. You know the advantages of having a shopping cart integrated on your website. You have heard of the benefits and you really want them. If the rest of your competitors are doing it why cant you? And thats what youre going to do now. But youre facing a major stumbling block, what shopping cart would be the right choice? Can you go with just the first one you see?
The answer would be no. Selecting a shopping cart is a decision that you should mull over. It is an investment and any investment should be approached cautiously. Sometimes you cant afford to mess up. The same can be said with shopping carts for your website.
Imagine purchasing from a company and it did not worked out the way you expected. The shopping cart appears to be too complicated for your clients. Its not as flexible as it should be. You cant sell anything through it and worst of it all, your customers have gone to your competitors. Even if you change suppliers and have a new shopping cart out, you will still have a hard time convincing your former clients to come back. A bad rep spells more trouble so it pays to be cautious.
We can classify a shopping cart into a merchant...