Today it is virtually unthinkable to run a home based business and not have a website. In a day and age where the local telephone book is rapidly being replaced with online directories, more and more consumers want to see what kind of products and services you are offering and what you can do for them before they will ever call you. Similarly, many a business mom or executive will not take the time to visit your store, call you, or otherwise query you on your services and you will be wise to display your wares online so that at a glance a person can decide that your business fits their needs.
To this end, you will need to have a great looking, professionally done website. Stay away from the home jobs done with the free website builder that demands a link back or forces your visitor to endure a pop up. Instead, bite the bullet and register your domain name. In the same way, have an email address that reflects that domain name. You home business will not be taken seriously if your email address goes to Hotmail or Yahoo. A customer will not consider spending a couple hundred dollars on a refurbished television if the contact information is a post office box, a generic...