Great businesses result not necessarily from a great product but from great marketing. Consider McDonald’s. This particular company began with an idea: make decent food fast. The food did not need to be great, but workers needed to prepare it quickly. This whole concept revolutionized the restaurant world. Before the inception of fast food, when a family said they were going out for dinner, they would spend several hours away from home at a restaurant. Now when a family says they are going out for dinner, they may spend 20 minutes at any one of a number of fast food restaurants. McDonald’s revolutionized the world of restaurants thanks to good marketing similar to how the internet is now revolutionizing home businesses. The typical home business owner has an incredible business home internet marketing opportunity right in his own office. But the internet is so large, that often the typical worker has no idea where to begin.
Start with books. Several marketing guides exist that will give sound advice for the typical business home internet marketing opportunity. A home businessperson should consider the validity of the author. Make sure he or she has...