Picture this you were sitting in the lobby of a hotel waiting for your friend to come down. Fifteen minutes have passed but she is still nowhere to be seen. You are getting bored and so you looked around for something interesting to see or read. Then you see this brochure in one of the racks beside your chair. It was really catchy and the photo was so enthralling. You wonder where this place is and you read the information below and made a mental note to call the number at the bottom of the brochure to inquire about the advertisement. You called after a few days and avail of the product advertised in the brochure. You have done all this because of the simple brochure you saw in the hotel hobby.
This situation simply tells us that brochures are also an important marketing tool next to posters, postcards and catalogs. Oftentimes, brochures are the first thing that customers come in contact with before calling the company so it is essential that your brochure create interest and catch the attention of potential customers. Color always produce a more catchy and vivid looking brochure. However, a brochure will be more costly and longer to complete if they have intricate...
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