Marketing online and offline couldnt be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. Its a realm that is often beyond the average marketers view let alone their ability to control it.
Promotional marketing is generally seen as the tail end of the campaign, however if a companies overall marketing activities dont support its objectives and timing, the results are often poor, and the promotions manager gets to take the blame for the failure.
Choosing a good marketing company to integrate these complicated promotional channels is a task in itself since many will promise exceptional marketing campaign results yet few will deliver what you expect. When they fail, will you know where the problem was or will you have to chalk it up to experience and start all over again?
Why is it that many marketing firms promotional programs and implementation fail? Primarily because they dont understand this fragmentation of...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
