Making handmade soap can be challenging and also very fulfilling. Marketing handmade soap can be down right daunting. After you sell a few bars to family and friends, where do go from there? Craft fairs and Christmas bazaars are a natural choice, though they both have very limited seasons. If you make a commitment to a retail space, then you are truly taking that next big step. That step however could be financially fatal. Many crafters are not in a position to make such large commitment, especially at the outset of their endeavor. This is why finding a viable alternative to renting retail space is the single most important task you will pursue in assuring your crafting hobby turns into a successful small business.
The great equalizer in the world of small business is the internet, or so we were told. Yet there are thousands of small, and large businesses alike that have failed in the arena of ecommerce. Are there any lessons to learn from these failures? Is it possible for a small crafter to compete with the super retailers.
The main advantage of being a crafter is that you posses a product that is truly unique and it has ongoing demand from a very loyal customer...