Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to increase the sales they will usually stay where they are or decrease.
It can often be difficult for established companies to set aside the time and financial resources necessary to effectively market their company, and it can seem impossible for a fairly new company. You can solve half of this equation almost immediately by hiring a professional marketing company. Now you just need to figure out where to find the financial resources to complete the other half of the equation. This can be accomplished with a little bit of research. There are many reputable marketing companies out there that will be willing to work with a company that may have limited financial resources but under the circumstances you will need to be realistic with your expectations.
Most marketing companies probably won’t be willing to offer you extended billing terms. They have to cover themselves financially and if you are unable to make the investment...
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