Marketing on Search Engines Getting the Biggest Bang for Your Buck
With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile.
Marketing on Search Engines Getting the Biggest Bang for Your Buck
Search engines are similar to the streets of a major city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes or at least not the kind of people you want to meet ina dark alley.
Cutting to the chase, your traffic generation efforts should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses them to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines are simply the only way to go. This...