Marketing Strategies: 3 Mistakes To Watch Out For When Asked, “So What Do You Do?”
OK, so youre standing in line in the supermarket, or youre in an elevator, or youre at a party, or youre in a networking group. Sooner or later, someone is going to say to you, So what do you do?. This is what you want, free publicity so to speak. However, how you handle this question could determine whether this person becomes a prospective client, a prospective referral source or just walks away.
This article exposes the 3 mistakes you could be making and why they dont work. Then youll discover the ideal answer and understand why its important to use it.
Here are 3 common answers:
Mistake #1 You say to little
You say something like, my name is Jane Doe and Im with _______________________ Real Estate Company. And then you smile hoping the other person will ask you a question. Probably they wont. This is a mistake because you have made a short statement that doesnt engage the other persons attention. It doesnt invite questioning. The other person may politely say what they do to fill in the awkward silence or they may excuse themselves in some...
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