If youre trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.
Who is Generation X? Gen Xers were born between 1965 1976 and make up about 17% of the U.S. population. As a whole, this group is both independent and skeptical, existing in the shadow of Baby Boomers. As this group moves into their 30s and 40s, Gen Xers are establishing themselves as consumers who are starting families and buying homes.
Who is Generation Y? Individuals born between 1977 1994 are considered Gen Yers and make up about 25% of the U.S. population. This group is generally idealistic, optimistic, and patriotic. They consume media in extremely fragmented ways, representing the next big wave in our demographic makeup.
Gen Xers and Gen Yers have a number of things in common. Both groups grew up with recessions, single-parent households, cable TV, the Internet and other personal technology. Consequently, these groups consume media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach these...
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