If you’re trying to market to adults who were born between 1977 and 1994, then you need to understand the best method for reaching generation Y.
Who is Generation Y?
Individuals born between 1977 and 1994 are considered Gen Y and make up about 25% of the U.S. population. This group is generally idealistic, optimistic, and patriotic. They consume media in extremely fragmented ways, representing the next big wave in our demographic makeup.
Gen Y consumes media differently than earlier generations. Communicating with them through traditional marketing channels can be difficult. So, how can you reach this group, communicate your message, and get them to take action?
The answer is more traditional than you think. In combination with online marketing, direct mail is one of the most powerful ways to market to Gen Y. According to a recent study conducted by InnoMedia, NuStats, and Vertis, 87% of Gen Y bring in the mail the day it’s delivered. 73% of Gen Y retail direct mail readers have used coupons received in the mail. Gen Y consumers rate 75% of the mail they receive as valuable.
To reach Gen Y with direct mail, there are number of...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
