Are you fully leveraging the power of the Internet with your marketing efforts?
It’s kind of amazing, but I still meet lots of small business owners who don’t think the Internet is crucial for their success. “I’m just a small local business. I don’t think the Internet is necessarily the right place for me to focus my marketing efforts.” I’m still hearing this sentiment from many a small business owner.
Hey, I was one of those people for almost a year with my own business. And I’ve set my stall out as a small business marketing guy.
Listen, whether you’re trying to get people’s attention from half-way around the world or just half-way around the block, you need to consider the power of the Internet. More and more people are turning to the Internet before (or in lieu of ever) turning to the yellow pages. That’s true even when they’re looking for things in their own town.
It’s a place where people go to begin gathering information to make a decision. It’s the place where people prefer to start when someone has made a referral or recommendation. It’s...