Marketing: Your Brand Is About More Than Just Good Looks
First lets clear up a common misconception of what a Brand really is. A brand is more than just your companys name or logo. Its more than just a particular type of product you offer such as Q-tips brand of cotton swabs. Its more than just the look of the packaging of your product. In a nutshell your Brand is the culmination of everything your prospects 5 senses can pick up on about you.
Its the image you present at all times. From the companys logo and color scheme all the way to the manner in which your employees dress.
Its what your prospect hears from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints.
Its the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out.
Its the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees.
And lastly its also the tastes that get associated with you. From the...
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