Hundreds of “consultants” make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing’s magic bullet – that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want “simple” and “no effort” ways to move their business forward.
All those magic bullet consultants are wrong. I have the secret and I am going to share it, but you won’t be happy about it. My marketing magic bullet: focus, discipline and consistency. Yes, my magic bullet involves some work on your part.
Focus requires you to define your audiences, learn about their behavior, and then provide relevant and believable information, communicated in an original, impactful fashion.
Discipline necessitates developing a marketing plan and implementing it aggressively. Your plan must also include a sales element. I know businesses that market and then just expect clients to flock to them with wallets in hand. Unfortunately for these businesses, it requires some effort on their part. Sorry, no passive income.
Finally,...
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