Many of us are familiar with Abraham Maslows Hierarchy of Needs. A renowned researcher and psychologist, Maslow proposed a hierarchy of needs that demonstrates the human needs we are most motivated to satisfy. The base of the motivational order begins with the fundamentals of life. These fundamental, life-sustaining needs must be met before the higher needs can be targeted. When lower needs are not met, the higher needs become less urgent or persuaded.
Self-actualization needs: realizing ones own talents, gifts and potential
Ego needs: respect, status and recognition
Social needs: affection, companionship and inclusion
Safety needs: protection from physical harm
Physiological needs: food, sleep and safety
As the more basic needs are fulfilled, they lose their motivating power. We then have to work up the hierarchy and target needs in other areas. For example, if running water is something we take for granted, then a glass of tap water is unlikely to spur us on to action. Conversely, if we cant meet this months rent, then we most likely are not thinking too much about fulfilling our self-actualization needs. As Sigmund Freud said, A man...
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