The Mercedes B-Class, a line of compact cars about the size of a Volkswagen Golf, is expected to be imported to the U.S. market within one or two years time. This model is unusual in that it will be the first vehicle marketed by Mercedes in the U.S. that is not a true luxury car. Instead, the German automaker is hoping to capitalize on its venerable name by serving a greater share of the American populace by marketing a more ordinary model. Soon after the B-Class debut, yet another small vehicle derived from Mercedes will also make its appearance in the U.S.: the Dodge Hornet. Both the B-Class and Hornet are being developed to revolutionize their respective brands, pitting DaimlerChrysler against some of the leading youth brands in the world.
Not everyone thinks that it is a good idea for Mercedes to sell a budget model in the U.S., particularly one sporting the Mercedes marque. Yet, Mercedes has been building smaller models for years and in Europe the brand is known for producing luxury cars as well as vehicles for the masses. Indeed, Mercedes biggest adversary, BMW, also produces a line of small cars and is planning on bringing these vehicles to the U.S. shortly. Thus,...
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