When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
Your favorite politician, the local mayor, for whom you campaigned and voted, is in trouble. You spent your own time and money convincing family, friends, and neighbors to vote for this candidate. You thought he was a family man, a man of values, somebody who could be trusted. Now, after two years in office, he’s been caught red-handed having an affair with an office staff member, who is barely older than his daughter. The news creates dissonance inside you. To alleviate the dissonance, you might react in any one or combination of the following ways:
*Denial–To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
“This is just the media going after him. He is doing a great job, so the opposing party is trying to smear his good name. This will all blow over when the facts come out. It’s all just a big...
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