Over the last month a new website created by 21 year old student (Alex Tew) has had a phenomenal impact on the internet advertising world. You may have heard of milliondollarhomepage.com. If not, it is a very simple concept for online advertising. Advertisers can buy pixels on the homepage for $1 a pixel. The minimum order is 100 pixels and with this the advertiser gets a small image that links from the Milliondollarhomepage to the advertisers site.
Now this alone isnt what made the site successful. Granted its a unique twist on internet advertising, but lets be honest its hardly remarkable. People have been selling spaces for banners on websites for years. For this site to be successful it needed one key ingredient, and that is traffic. Hundreds of thousands of people needed to visit this site to give the advertisers value for money.
So the young student who came up with the idea submitted a press release, and sold a story like any good marketer would. How he was only 21 and came up with this simple website to pay his way through university. Fortunately for him the worlds press found his release and published it, as it was a good story. This meant more people...
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