Most if not all organisations these days have a published Mission Statement which should explain their reason for being. It is also true to say that most if not all organisations today suffer from Mission Statement Drift.
Why is this?
There could be any number of reasons. However organisations suffering from this malaise are almost certain to have internal problems with communication and or interpersonal relationships. Their processes and procedures are also likely to be somewhat ragged.
All companies large or small follow a corporate script, whether they are aware of it or not.
The modern day corporate script has usually just evolved unnoticed as a consequence of the daily processes running within the organisation. Sadly corporate scripts directly devolved from the corporate mission statement seldom if ever exist.
Why? Because most companies are blissfully unaware of the damaging effect of performing to an inappropriate corporate script.
If left unchecked and ignored an inappropriate corporate script may well develop into a commercial cancer which quietly eats away at the organisations effectiveness.
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