No matter if youve been in business for ten years or ten days, the reasons why most businesses fail are the same: failing to research your niche, determining demand, not having an updated business plan in place, and not asking for help when you need it. This short piece will discuss these important facets to ensure your wholesaling business is a smashing success.
Do You Know Who Wants Your Products or Services?
Most successful business owners can tell you exactly who their target market is at any given moment, and why they should purchase from them. They also understand how to sell their product in one or two sentences, buying into the current trend that less is more.
Lets use an example to demonstrate my point. If your business was showcased on a major network television program, you are given perhaps 5 seconds to share with the audience exactly what it is you do.
“And now, next on The Evening News”
What one or two lines would you want the announcer to say about your wholesale products? If nothing comes to mind, look at your niche, your customers, and what benefits you provide them with. Then craft your marketing sentence to...
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