Models That Are In Demand: It’s Not All About Looks, Part 1
When you think of the word model, in the context of a human being, the immediate image that comes to mind is probably Claudia Schiffer, or some of the other Sports Illustrated swimsuit models. Modeling is much more than a pretty face and a size 0 dress, and models are used for all kinds of jobs beyond fashion photography and clothing.
When companies hire models to represent products, what theyre looking for is someone whos casual and natural while also being friendly, outgoing and attractive. This is doubly important at trade shows. Observing trade shows can tell you a lot about the right and wrong ways to use models for your business, because the model is on the spot for the entire show.
Trade show models, working in person, have to be outgoing, and be people people. They have to like interacting with people and they have to convince the person whos hesitantly approaching them with a primeval fear of rejection that they are approachable, that they are interested in what the trade show is about, and that they can competently answer any questions the trade show attendee has. To do this,...
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