Today, there are many challenges facing global businesses as they continue to adapt to changes in the business environment and satisfy market demands at the same time. This challenge is compounded by the fact there the different barriers to entry that exists between countries in the past are now becoming non-existent. It is no wonder then that a lot of businesses are now just struggling to survive. But you can also look into these challenges as opportunities instead of threats.
For example, it is now possible to export your products to different countries without dealing with the trade restrictions that were present in the past. In addition, you can even put up a manufacturing plant in another country and nobody will stop you. As you can see, there is a free movement of goods and services in todays business. It is only to be expected then that modern businesses will put a lot of emphasis on developing their brands.
And in line with this, you can see that the brand packaging, the graphics, and the content of one brand are the same throughout the world albeit it is written in different languages. However, their message is the same, so if one brand is promoting...
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