A review of ways marketers can align with these consumer hot spots.
Online social networks are hot. Those who participate in them belong to two, three, four, maybe even more than 10 or 20 different ones. They enjoy their features, upload photos, request business contacts and talk with friends.
For now, consumers get to do this for free. For now.
Although social networking in the offline world may be well-established — monetized through conferences, venues, referral fees and headhunters — the online world seems to just be examining the methods of monetization. The general principle still stands: if you have a large database of active users, you can make money — right?
Here is how it is being done today:
Advertising — A quick review of ad dollar expenditures in the U.S. reveals that only a small portion of the total is spent online — but that is going to change fast. Online advertising is once again booming — and just as public television and print media often can be sustained from pure advertising models, online is no different. The leading social networking sites (MySpace, Friendster and LinkedIN, along...
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