No matter how you are looking at things, if another person looks – he will see them differently. So, to be sure you are doing the right things on the right way, you should not only think systematically yourself, but also provide channels to get feedback and other opinions.
“The manager of one car-service company phoned all his daily customers after the working time to make sure they were satisfied with the service and to ask them if they could have done something better.” This is a very good example of how one company can be closer to its customers; but on the other side – it is very time-consuming and rather expensive. There is a proverb that we can use for better solution: “If Mohammed can’t come to the mountain, the mountain will come to Mohammed.” In order to gain as much feedback and opinions from your customers, you have to be sure that they can provide it easily the moment they decide.
You have probably made a nice-looking website to provide information, promote something, get the message out there or sell something. It is now time to think of some other usage for it – gaining feedback! Here are some ways to...