If you are a loan officer or mortgage broker on the market for mortgage leads, you will have a few different varieties to choose from.
For starters, your budget is the most important thing to consider. If you are on a limited budget, you will need to take a look at the lead companies that allow for low minimum deposits to get you started.
In the mortgage lead industry, a low minimum deposit is considered to be around $100.00.
The two most common leads out there are known as exclusive and non exclusive leads.
Exclusive leads are sold only one time. The lead will go to you and to you only.
Non exclusive leads are sold up to five times on average by mortgage lead companies. So if you are going to buy your leads non exclusively, be prepared to compete with other loan officers.
One of the most popular methods of buying mortgage leads is to cherry pick your leads. Cherry picking your leads allows for you to look at the lead before you purchase it.
Real time leads are another popular type of lead to buy. Real time leads are delivered via a streamline process to your e-mail box.
It works like this . . .
You open up an...
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