When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.
While working as a loan officer, I dealt with my fair share of mortgage lead companies. Along the way, I bought my leads in bulk, I bought them fresh, and I bought them with a live transfer.
Researching lead companies is an important aspect when deciding to invest in one, but lets be honest with each other, we really dont know what we are getting until we begin to purchase them.
When I would purchase my leads in bulk, I would take $100.00 of my hard earned money, find what I believed to be the best cherry-picking site out there, and by about fifty leads at $2.00 each.
Now I know that you get what you pay for, and my goal was to close two at the most, and at the very least, one. Over the years this approach would occasionally pay off, but I had the feeling of working harder, and not smarter.
The next approach I took a shot at was the purchase of real time leads, or fresh leads. I would take that same hard earned $100.00 and receive approximately three to...
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