As loan officers and mortgage brokers there are many avenues to go down in order to obtain mortgage leads for potential loan customers.
Activity is the key to obtaining leads in any sales industry. Sitting idle will get you no where except hungry and out of a job.
For instance, if you have a one oclock appointment with a customer, dont spend your day waiting around to leave for the appointment, build appointments in and around the vicinity of your one oclock appointment.
This can be accomplished in the following way. Cold calling.
The day before your appointment, spend a couple of hours making some calls to potential customers in the neighborhood of your appointment.
Let them know that you will be in the area and you would like to stop by to introduce yourself and drop off some brochures. Keep it short and sweet.
In the mortgage industry your activities consist of many things to obtain leads. Such as chambers, rotaries, customer referrals, family, friends, community involvement, etc.
That being said, it is always nice to have a back up plan for slow times such as summer months and the holiday season.
This is where mortgage...