If you are a loan officer or mortgage broker, you have more than likely dealt with mortgage lead companies in the past.
If you are one of the ones that have invested money in lead companies in the past, than you fall into one of two categories.
Those that have lost money to lead companies, and those that are going to loose money to lead companies.
Loan officers have every reason to be skeptical of lead companies. However, if you are considering taking a shot with a mortgage lead company, here are a few things to keep in mind.
For starters, take your time, and do as much research as you can. Remember, you work hard for your money, so make sure those hard earned dollars will result in a return on your investment.
Speak with someone in the customer service department of the lead company you are considering. Find out where and how they obtain their leads. If they do not use their own web sites to obtain their leads, than move onto the next company.
If they are not using their own sites, than most likely they are buying them from a third party, and selling them second hand. So you can be sure that they have passed through the hands of many...
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