If you are a loan officer or mortgage broker that is in the market for mortgage leads, your salesmanship has a lot to do with the end results of the mortgage leads you receive.
If you are dealing with a good reputable mortgage lead provider that delivers good quality leads, than you are off to a good start.
But your approach to the customer can have a lot to do with the end result of the mortgage lead.
For instance, once you receive a lead, call the person immediately. Dont let the lead sit around on your desk for a day, let alone an hour.
Especially if you are buying your leads non exclusively. Most mortgage lead companies will sell their non exclusive leads up to four to five times. So by waiting to make contact with your potential customer, you are allowing your competition to get a jump on you.
Also, dont be discouraged by an obstacle. If a potential customer gets cold feet and shows disinterest, dont give up.
Place yourself in the customers shoes. Buying or refinancing a home is a huge financial deal in the life of your customer. Most likely the largest financial transaction they will ever make.
For this reason, it is very...
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