If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With highly anticipated sequels like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3 and the latest Harry Potter movie (which might be a 3, but who knows) mixing with other big time movies like the Transformers, its a safe bet to assume that 2007 might go down as the most profitable year in movie history. And, of course, those big profits arent exclusive to the big screen itself.
You can bet that as soon as those movies are released, and maybe even before hand, that the cross-promotional marketing will begin. There will be the hit theme song for each movie available for download on your iPod Nano. There will be the home video game ready to play on the Xbox 360. For those on the go, they will more than likely be able to play that same video game on their Sony Playstation Portable. And for those people who simply cant wait, they can download the movie trailer and watch it on the digital camcorder feature of their phone.
Even...
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