The maturation of multi-channel commerce
More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mortar brands can ill-afford to take a wait and see approach as it relates to core multi-channel offerings.
Three core enhancements must be executed flawlessly to have true multi-channel integration:
In-store associate kiosks
Leveraging the eCommerce store within an in-store environment solves fundamental out of stock situations, provides a new channel for up/cross selling, and maximizes profitability per square foot.
In-store pickup
Incorporating buy online and pickup in-store functionality eliminates the barrier of shipping in the online sales equation. With shipping costs being the number one driver to why shoppers choose to not purchase online – this initiative help reduce key customer based purchase inhibitors while drive incremental sales in-store traffic. The solution also provides added...
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