Creative Technology made its debut in the global PC community with the powerful Sound Blaster cards, and we all knew how Apple notebooks changed the way the world looked at laptops and computer accessories. It was a decade ago, and no one has heard much of them ever since.
Now, they are coming back, in full force, in what is seen as an explosive MP3 player war that started brewing the very moment Apple released its first iPod products that yet again changed the way teenagers had listened to music.
CNet reviews, as well as most other industry papers, consistently rank Creative and Apple undisputed leaders in the industry. Both produce cutting-edge MP3 players that go beyond even stringent standards of the avid music lover. Player capacity keeps breaking limits, from the mere 256 Megabytes three years ago to the current huge 60 Gigabytes. Furthermore, there are also added features of photo viewer and video screening that define the modern MP3 experience.
The war seems to promise a long-standing stalemate as both titans flex their technologies to outperform the other.
As I see it right now, perhaps Creative and Apple are misusing their precious...
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