I launched my business properly for the first time at the franchise exhibition last Friday and Saturday. Up till now I have not felt ready to exhibit as I did not feel that our platform was 100% complete.
For us, exhibiting at the National Franchise Exhibition at the NEC in Birmingham was a resounding success. I think the total cost of our stand including design and build was approximately double the average stand of the same size but it did pay off as our stand was one of the busier ones.
I definitely think it was worth our while paying a little more for a custom built stand rather then using the shell system that most other franchisors were using.
We also hired two large flat screen plasma monitors. The two 42″ screens cost $600 dollars to hire, install and takeaway… but they were worth it. Our video and digital brochure was live on both screens and this certainly attracted the punters.
On the first day we made a lot of mistakes! We did not have a system in place and everybody who helped us man the stand, pretty much did what they wanted.
At night we evaluated our day and felt we could have done a lot better!
Many of the...
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