Most marketers will tell you that building a list is one of the most effective ways to spend your time if you hope to make money online.
Despite this, countless people do not bother to even try, or, having looked at the work required, decide that the effort is just too much. If you have come to think this way, I would seriously suggest that you rethink your marketing strategies. An opt-in list of prospects is one of the most valuable assets you can build. Let’s look at that statement a little more closely.
I was talking to a friend and fellow marketer the other day, and we were discussing the relative merits of blogs and mailing lists. He runs a reasonably high traffic blog in the marketing and making money online niche and has built up a fairly decent subscriber base over the past couple of years. He is experienced and makes a full time living online, but, until recently had not focused too much on building a mailing list.
Recently, he changed his approach and began to build his own list and has been amazed by the difference in conversion rates that he has experienced. A mailing to his young list produced 40 sales from one email. A blog post on the...
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