In todays internet age, advertising and marketing techniques that were the buzz of the business world a short decade ago have all changed. The people and companies that changed with the media are very successful and those who thought they could make their old ideas work in a new generation of media have failed. Although many companies dont want to think about it, there is no way to avoid the changes that are coming into our technology world and to the business world as well. Regardless of if business change with the times, the times are still going to change.
In the old days, marketing was more personal than it is today with many concentrating on the internet and global marketing efforts. Unfortunately, many of their marketing dollars are wasted in areas where customers are not located. By default of the global accessibility of internet campaigns it has become increasingly difficult to target specific areas where marketing campaigns can do the most good.
There is also a lot of confusion about what marketing is. Often it is confused with advertising. Advertising is designed to draw attention to a particular product for a particular period of time. Grocery stores...
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