If you are in business, your mission includes reaching out to prospects that have a need you can fill. If you want to keep the doors to your business open, you cant hide under a rock or in a cave and expect prospects to beat a path to your secret lair. You have to reach out in effective ways to let people know who you are and how you can solve their critical problems.
One of the easiest and most immediate ways to market your business is through personal networking. You can hire a business development person to do this for you. But if its your business (no matter if you have 0 employees or 110 employees) you still need to get out there and take a pulse on the market, make connections and create the opportunities.
Not everyone is a strong advocate of networking. It takes some effort, commitment and time. I talk to a lot of people who have a myriad of excuses why they cant do networking. I agree there are plenty of excuses and obstacles to keep all of us away from live networking completely. See if you recognize even a few of these:
It takes time away from work
It takes time away from my family
It costs too much
Its too far way ...
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