overfiftiesfriends.co.uk provides a fresh, new online approach to offline friendship for over fifties in the UK. Its creators aim to change the way this section of society views and uses the Internet as a means of meeting others in a similar situation. Via a welcoming, professional, interactive community, overfiftiesfriends.co.uk provides the ideal meeting place for predominantly, though not exclusively, single over fifties.
There are dating sites aimed at the over fifties. There are lifestyle sites aimed at the over fifties. But widows and widowers, divorcees or singles do not necessarily want the embarrassment that goes with “dating” or need help with their health insurance! In the last 7 years, more than 2 million people over 50 have divorced and by 2025, a third of Britain’s population will be over 55. But mother and son Sue and Miles Avison feel that many such people would welcome a structured friendship community where the members themselves organise activities in order to get together and meet others to share their interests.
Overfiftiesfriends.co.uk was launched in February and has a steadily-increasing member base. The first 500 people...
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