As the stars of NASCAR are revving their engines for the 2006 racing season, Chevy Racing will be celebrating its success on the track with a new advertising campaign set to kick off during the televised Daytona 500 race. Boasting about their 25 wins in the last 33 Manufacturers Cup Championships, Chevy racing plans to focus on the fact that they have won more than any other automobile manufacturer while dominating one of the most popular sports in America.
The new Chevy Racing campaign unveils Team Chevy, which is an exclusive club consisting of some of NASCARs brightest stars and their participation using the Chevy Monte Carlo SS racing machine. While retaining its American Revolution tag line, Chevy also plans to incorporate a touch of humor with its new campaign.
During the first commercial ad spot, fans will see Toast. This promo features Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr. and Tony Stewart as they enjoy celebrating recent Team Chevy victories. As these superstars relive their wins, they incorporate NASCARs victory celebration into the crowd. As they spray champagne into the crowd of cheering fans, they also pour their champagne over the...
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