A kit-based approach to selling epoxy floor coatings is now being used to target both industrial and home users. These all-in-one kits have been developed with the recognition that people want to buy solutions not products. This outcome-based concept ensures that all of the goals for the floor are met and that all of the required tools are available during the installation. To compensate for lack of training and for the inevitable unexpected questions and problems, a complimentary 24/7 help line is provided along with the kit so applicators can be assured of staying on track.
The process of obtaining a custom-built kit starts with filling out a web-based, free cost analysis form. The floor’s condition, the owner’s preferences, and the desired outcome are factored in by an automated computer system. From that point, field technicians prepare a recommended kit of materials and step-by-step instructions tailored to take the project from beginning to end.
This “kit” approach stands in contrast to the alternative of shopping at local retail stores for supplies which, if they can be found, often don’t match the needs of the project....
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