It is now easier for businesses to use the Internet for connecting with consumers in their communities.
About 55 percent of consumers used a search engine to find information about a local business last year, up from 47 percent in 2003, according to market-research firm Kelsey Group. When people are looking for products and services such as restaurants, car repair shops and florists, they tend to spend their money in an area near where they live, work or play. It’s predicted that local search volume will exceed 20 billion searches in the next year and could exceed 30 billion by 2009.
In response to this trend, Yahoo! Local has designed an easy way for businesses of all sizes-from a major drugstore chain to an independently owned bakery-to place ads online that will be seen by people searching for related services in their community. This can help drive foot traffic to their stores and phone calls to their services at a reasonable price.
Called Yahoo! Local Self-Serve Featured Listings, this new advertising program enables merchants to get the most out of their advertising dollars by targeting their ads by geographic region and product or service...
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