Hoping to tap into the considerable spending power of the growing U.S. Hispanic population, a Delaware-based company plans to roll out a new shopping channel expressly for a Spanish-speaking audience.
Viva TeleCompras and its accompanying Web site, www.vivatelecompras.com, which are being developed by Home Shopping Latino Inc., will fill a niche by reaching out to 7.9 million Hispanic homes – more than 85 percent of the Hispanic households in the U.S. Planned offerings include jewelry, electronics, household items and computers. In addition, the network intends to offer its own credit card and payment plans for higher-priced items.
“This will be an extremely efficient way for Fortune 500 companies to showcase their products in the Latino community” said Greg Martin, vice president of investor relations for Home Shopping Latino.
HispanTelligence, the research division of Hispanic Business Inc., reported that Hispanic home ownership is currently at its highest level and increasing at four times the rate of total U.S. ownership. The three main markets in the U.S., Puerto Rico and Mexico have a combined TV household population of 29.5 million...
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