New Sites Help Indie Musicians Find Audiences on the Web
It wasn’t all that long ago that musicians and bands had to pound the pavement with their biographies and demos in hand, trying to get the ear of a music industry scout. If they lucked out, the band would sign a recording contract and – hopefully – get the promotional power of the record label to find an audience. Indie musicians have always been a breed apart, sometimes because they have chosen to create their music outside of the mainstream and other times because they have not had access to the movers and shakers in the music world.
Today, of course, indie musicians have a much more direct link with their potential audiences: the Internet. In order to succeed, they’re no longer dependent entirely on word-of-mouth and the patronage of like-minded people. Instead, they can easily reach those who want to buy indie bands’ music. They do, of course, have to record their music, but technology has leveled the playing field there as well. Today’s digital music software allows indie musicians to record their music inexpensively, without the backing of major labels.
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