In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. When someone new comes along this jargon can be very offputting, making them feel like an outsider, and may result in somebody being put off completely. When your business depends on people as customers, then you need to be careful you don’t leave them outside with jargon.
It recently came to my attention that online marketing has more than its share of jargon for the newbie to learn. As marketing is all about getting and keeping new customers, I could see we online marketers have an image problem. The online marketing jargon was pointed out to me vividly by a colleague who was interested in working online, and asked for an explanation. He stopped me mid sentence with the words “speak English geek boy” that was my wake up call.
Now the light is on, I decided to write this short guide to online marketing jargon, to help anyone on the outside of the internet marketing circle get on the inside much quicker.
1) Online Marketing, is selling any product or service on the internet or world wide web. Marketing is just...
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