It is more likely that you become a market leader within a niche market. Businesses pioneering certain markets usually become market leaders and maintain their positions. Being the first to serve your niche, you will capture the largest market share. As a market leader you have the power to set trends, prices, and direction. Others following in your foot steps will have to become followers, or create their own niche. Although you cant avoid competition, you will have the leg up.
Niche businesses dont have to work so hard to find customers. You are not competing for the same customers with huge corporations. If you get your message out, people will find you. Word of mouth marketing can do wonders for niche businesses.
Niche businesses work with larger profit margins because they are not in a constant race to the bottom. Dont expect to gouge your customers, but you are going to have to be less price conscious than mainstream market players.
Once youve built a successful niche business, you will have the understanding to build more. As you become familiar with the process of finding a niche market, you will be able to build a business around...