Is your website targeting a niche market?
Whether you are following the advice of top Internet Marketers or if you just happened to have a business that caters to a very specific target audience, you must be able to find them, and they must be able to find YOU.
One of the joys of niche marketing is the luxury of tapping into a favorite hobby, occupation or expertise and building a business around it.
If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they’d like to sign up for your online newsletter.
Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing.
Invite your subscribers to recommend the site to friends who are interested in the topic. Even better, have a place on your website to ‘tell a friend’. Your visitor will enter their own email address and name as the sender of the message to avoid spam complaints. Warning – do not start emailing the invitee unless...
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