“Say your target customers are everyone, and you will sell to no one.”
If your website is not producing as much revenue as you’d like, chances are you’re guilty of not targeting your audience sufficiently.
Todays business environment is so competitive that a small business’s best bet is to focus on developing niche products where there is less competition from large firms.
Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for best sellers, out of print books, used books, Oprah’s Books, teen books, 3-D popup books, e-books, Christian books, and so on and on. Imagine a small company trying to compete with Amazon’s huge inventory and variety. Then imagine that same company aiming for more depth in a much smaller field.
Another reason for niche websites is because you want to get listed in the top 100 sites on any particular search engine. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines...
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