Niche Preservation: How To Carve Yours And Make A Profitable Membership Site
Membership marketing is the dream of several web entrepreneurs. Ideally, you want to do something, or find something regularly enough, that people will pay you money to tell them about it, or provide a service that they will pay money to get access to. Membership sites, done right, can bring in multiple income streams. Doing them right means doing targeted marketing and services and content. Targeting your market properly is a three step process.
Identify. If you already have a market in mind, great. You’re ahead of the game. Now, the next step is to see if it’s a market that will generate income. While generating a membership web site that just has members and no income is great ego boosting, it’s not good for the wallet. The key to identifying your niche is slicing it as fine as possible. For example, if your passion is classic cars, and passing on information about parts and refurb shops, that’s one thing if you make it classic Camaros, you’ll target only those people with a passion for that make and model of car, and given the volumes of information...
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