At a recent Internet Conference that my sons and I were teaching, I was reminded about one of the most serious problems that we all face in Internet Marketing, and that is information overload
What do I mean? Let’s look at a typical day in the life of an Internet Marketer.
9am… you sit down to your computer, with the intent of writing a new website, because you just KNOW that this will be the most profitable project you ever built. But before you get into that, you’d better check your emails
You go through about fifty junk letters…. but look! Here’s a message from some well known Internet Marketing Guru. I know he makes GOBS of money on the Internet every day, and he can teach me the SECRET of marketing on the Internet…. and my gosh he’s only going to charge me $49 for the privilege of knowing that secret. I can’t pass that up, so I better order it right now. After all the price is going up tomorrow you know!
So I order that ebook, and start to read it, but then the phone rings. It is just a telephone solicitor, but after I get her off the call, I sit down to my computer again. Let’s see, what...