Do you cringe at the thought of trying to promote your business ? Does it feel like “selling yourself” or egotism? Many individuals are not comfortable with marketing dimension of running a business.
This leads to an inner frustation for many and inner conflicts. Whether this is due to ones passion for ones true interests, a dislike of networking or another root, there may be a way around blatant self-promotion.
When someone receives something of value for free, trust and good feeling naturally arise. Giving away a free item or service are very effective marketing strategies. This will acquaint a new person with your product and company plus can be a non-agressive means to re-contact former customers or clients. Has anyone came to your office or company for a few months but hasnt returned for a year. Mailing a coupon or a booklet to that person could be a way to re-establish contact. People get very busy and may have been thinking of contacting you but it became something on the back burner that was buried.
Here are some concrete examples and strategies that have proven to be effective:
1) Many local newspapers will run without cost a...
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