When non-profit organizations arent out changing the world, theyre appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and its not because people dont want to give the money its because people dont always know that theres a need.
Fundraising efforts include direct mailings, advertising, and marketing campaigns. Each of these is costly and theres no way to guarantee return on investment. Wouldnt it be nice to be able to gain exposure and elicit donations without having to dip into the coffers? You can theyre called editorial placements, or as we in media relations like to say free advertising.
Newspapers and magazines live and die by their content. If people dont want to read what theyre printing, theyre in trouble. Being able to offer a print publication (or even a broadcast network) with a story that will entertain, educate, or inspires its readers is a challenge, but well worth it if its printed.
Which of the following newspaper placements do you think will garner more public response: an ad placed in the weekender or volunteer opportunity sections describing your organization and...
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